He would not have been surprised at the long innings enjoyed by the slogan ‘God is love’ in the 20th-century West – its career was already launched in his own day – nor that its social consequences should have been so limited.

As a guide to social behaviour in public places ‘love thy neighbour’ was obviously nonsense, and this was a principal reason why the claims of churches to speak to modern society in authentically religious terms were marginal. In the West this meant Christianity, and its most important social and ethical prescription came out of the Bible: ‘Love thy neighbour.’ Weber was not against love, but his idea of love was a private one – a realm of intimacy and sexuality. Religions supplied clear messages about how to behave in society in straightforward human terms, messages that were taken to be moral absolutes binding on all people. Weber supposed that all previous ethics – that is, socially accepted codes of behaviour rather than the more abstract propositions made by theologians and philosophers – were religious. This modern ‘ethic’ or code of values was unlike any other that had gone before. So the ‘spirit’ of capitalism is also an ‘ethic’, though no doubt the title would have sounded a bit flat if it had been called The Protestant Ethic and the Ethic of Capitalism. More specifically, it controlled and generated ‘modern Kultur’, the code of values by which people lived in the 20th-century West, and now live, we may add, in much of the 21st-century globe. Its most general meaning was quite simply modernity itself: capitalism was ‘the most fateful power in our modern life’.

‘Capitalism’ was Weber’s own word and he defined it as he saw fit. We use the word ‘capitalism’ today as if its meaning were self-evident, or else as if it came from Marx, but this casualness must be set aside. He would have been dumbfounded to find that it was being used as an elementary introduction to sociology for undergraduate students, or even schoolchildren.

This is not to say that teachers and students are stupid, but that this is an exceptionally compact text that ranges across a very broad subject area, written by an out-and-out intellectual at the top of his game. Max Weber’s famous text The Protestant Ethic and the Spirit of Capitalism (1905) is surely one of the most misunderstood of all the canonical works regularly taught, mangled and revered in universities across the globe.

The spirit of capitalism max weber